Brand Messaging Architecture
Clarity
Confidence
Consistency
Are you spending time and money on marketing strategies, seeing no return?
A Strong Brand Strategy Begins with How You Communicate Your Value.
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Clarity ensures your audience grasps your purpose.
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Confidence builds trust and strengthens loyalty.
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Consistency creates a unified presence, boosts recognition.​
Clarity for Your Business that Gets You Noticed
Are you spending too much time and money on marketing, seeing no return?
Let's collaborate to build messaging that differentiates, attracts new clients, and drives growth by connecting people to your brand.
Who We Work With
What You Gain in Building Your Brand Messaging is Your Brand Strategy
The Value is in the Messaging
Why is Brand Messaging Most Important?
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While your logo and website are essential to your marketing campaigns and marketing strategy, brand messaging is your foundation. This framework engages and attracts your ideal clients, and makes your brand memorable.​
Your Brand Message Should Include:
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TAGLINE
A brief phrase used to relay your brand's value
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VALUE PROPOSITION
Helps potential customers understand why they should do business with you instead of your competitors
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MESSAGING PILLARS
Pillars provide a framework for creating consistent, engaging content that aligns with your brand's core values and objectives
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Your visual identity is and brand voice is also and integral part of your brand messaging. Together they make clear and cohesive messaging that help you attract and gain new clients.
Long-Term Strategy
Over Short Term Gains
Action without strategy leads to chaos; strategy without action guarantees failure. Only together do they create the path to victory.
-Sun Tzu
Businesses are willing to invest in this crucial aspect because it directly impacts customer perception, loyalty, and revenue.​​​​ A successful brand strategy requires time to implement effectively. It’s not something that can be accomplished in a day, a week, or even a month. Ideally, a strategy should be in place for at least a year, allowing you to set clear goals, track progress, and evaluate your position at the end of that period. This approach enables you to make necessary adjustments and adaptations to ensure ongoing success. ​ Strong messaging is foundational for all marketing efforts, including advertising, social media, content creation, and PR. ​
Brand Messaging & Consistency
Brand Messaging across platforms is the key to and effective Brand Strategy. Through strategic messaging, you make your brand memorable and impactful, helping you connect with your audience on a deeper level.
As Seen & Heard
Master Connector Show
So... What's Your Story
Kevin Lee's Power Marketing
Common Networking Mistakes
Knack 4 Business
Clarity Confidence Consistency plus being Magically C Sweet
#DMWF Digital Marketing Marketing World Forum
Panel Moderator, Influencer Marketing
Watch my Interview with
Keynote Speaker Laura Virelli
Knack 4 Business
Unleash Your Brand's Potential: Connect with Your Audience Using Clarity, Confidence, and Consistency
Why Choose s.h.e.
As a Brand Messaging Architect, I collaborate with businesses to build messaging that stands apart, attracts new clients, and drives growth by connecting people to your brand. What sets s.h.e. apart as a Brand Messaging Architect is not only expertise, but the energy and personal touch I bring to the process. Many consultants may focus solely on the outcome, but I aim to make the experience enjoyable and empowering for my clients. My quick thinking, street-smart approach, and creativity enables me to tailor solutions quickly, while my engaging, fun nature makes the process less daunting and more collaborative.
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The combination of integrity, insightfulness, and my genuine investment in seeing your business thrive adds a personal dimension that many agencies and consultants may lack. As my client, you're more than only a project, —you're a partner in a creative journey. This mindset, coupled with my strategic thinking, positions me as someone who offers not only results, but a valuable experience.
III-STEPS
Client Testimonials
Roe Couture DeSaro, Managing Director
Esta is awesome to work with. She has a natural knack for pulling out what you're trying to communicate, and does it with seamless ease, in a clear and impactful way. Esta has a gift for understanding people's inherent motivations, and how to attract your ideal clients. She has a keen eye for logo design that will have people 'get' who you are and what you stand for immediately. I highly recommend Esta for these reasons and more.
Junnie Lai,
Chef, Innovator
Esta is an amazing Brand Messaging Architect. She helped me to discover myself and my company again, even though I have been in business 7 years. Her expertise and dedication and for crafting my brand voice is helping my business attract the right clients specific to my market. I am very pleased to work with Esta, and I highly recommend her.
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Camille L. Miller, Best Selling Author
Esta was the foundation for creating our company image and establishing our brand voice, allowing us to scale on a global level. Without her expertise and professionalism, I'm not sure I would have achieved what I have. She took time to understand our market and our vision before creating our messaging, website and logo. It was a game-changer. I highly recommend working with Esta to get your vision and message clear before jumping into your marketing plans.
Leslie Kornfeld,
Executive Director
Having Esta establish our brand messaging, develop our logo, and design our new website was life-changing for our non-profit organization. She was able to capture the essence of what we do perfectly. We started receiving inquiries and donations from our new site the day it was launched. Working with Esta was a pleasure – she met with staff to get the most accurate information in a painless and enjoyable way. I give s.h.e. Consulting the highest recommendation.
Alizeta Diallo, Global Project Manager
Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.
Glen Gilmore, TIME
"Man of Action"
Esta Singer is an extremely bright, affable leader in the Social Media space. I have worked with her for several years and have found her to have a keen eye for digital marketing trends and social media strategy.
Elaine Williams,
Speaker
Esta is one of the most brilliant marketers I know. Having her eye on anything I'm putting out has been tremendously helpful. She is a mover and a shaker with positioning in social media, her websites convert. She goes above and beyond for her clients. I highly recommend working with Esta.
Sean Gardner, Forbes Social Media Influencer
Esta Singer brings a confident and infectious enthusiasm to her work. I consulted her about Twitter. She understood the topic and gave me the perspective I needed for an upcoming presentation.
But more than a digital marketing professional, Esta is also an event speaker on topics related to social media And brand messaging. She is both brilliant and relatable. The world is certainly a better place with her in it.
Devon McGuinness, Founder
You have never worked with anyone like Esta. Seriously, you haven't. She is uniquely qualified in helping you find the right messaging for your business. She's the go-to person when you want something quickly and easily understood, and the person you keep around to make sure you remain on-point during growth. Not only is she worth the hire, the value she returns to her clients is ten-fold.
John Gomez, CEO
Esta is a highly passionate, driven and goal oriented. Her attention to detail and willingness to go beyond expectations is impressive. She is not afraid to experiment or take measurable risks that push her outside her comfort zone, which in my eyes is a very positive trait in a leader.